![TIL Nike's Slogan TIL Nike's Slogan](https://external-preview.redd.it/m4aqBsPgrvbv6uD4M9U0DrhFyzgWXPpSbggEsGHZAMY.jpg?auto=webp&s=f66a5ee7e68f998e1bf755bb5023015f3e70667b)
TIL Nike's Slogan "Just Do It" was inspired by double-murderer Gary Gilmore who said in his last moments facing down a firing squad "Let's Do It" : r/todayilearned
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg?quality=75&width=982&height=726&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Nike Air Max 97 - SIZE 10 - AT8437-001 JDI Just Do it Orange White Logo Retro OG 191886734148 | eBay Nike Air Max 97 - SIZE 10 - AT8437-001 JDI Just Do it Orange White Logo Retro OG 191886734148 | eBay](https://i.ebayimg.com/images/g/LSwAAOSwBLVi4yZ5/s-l500.jpg)