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PDF) Brand Heritage and Word of Mouth: The Mediating Role of Brand Personality, Product Involvement and Customer Satisfaction
Brand personality and brand equity: evidence from the sportswear industry By: Jin Su and Xiao Tong Su, J. & Tong, X. (2015).
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Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
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